Not done yet. No. 12 seed Texas Tech softball beat No. 6 seed Texas 4–3 in last night’s Women’s College World Series (WCWS) final Game 2, forcing a winner-take-all Game 3 tonight at 8 p.m. ET.

Yesterday, MLB announced a sizable strategic investment in Athletes Unlimited Softball League (AUSL), which hits off its inaugural season next week. It’s a major move to see MLB backing AUSL off the bat and represents a shift in how established men’s sports leagues are approaching startup women’s leagues.

Yesterday was like Christmas for softball fans, starting with the news that MLB will make a strategic investment in the Athletes Unlimited Softball League (AUSL) ahead of their debut season next week, followed by a high-octane opening day of the Women’s College World Series (WCWS). Let’s unpack all the latest.

Today, Rebel Girls (RG) — an empowerment brand geared toward young girls — expanded on its existing partnership with Athletes Unlimited Softball League (AUSL), the pro women’s softball league beginning in June. RG hopes to connect tweens with the game by developing and distributing softball content through its new Rebel Girls Sport vertical.

More women’s sports, coming right up. After a down-to-the-wire, highlight reel–worthy championship weekend, Amanda Lorenz is your 2024 Athletes Unlimited (AU) softball winner, accumulating 1800 points to claim the fifth annual crown. Diamond’s gotta shine.

Pitcher Lexi Kilfoyl played three years at Alabama and two at Oklahoma State — both WCWS mainstays. In her first pro season, Kilfoyl has earned enough weekly points to land within the league’s Top 4 for four straight weeks, thus allowing her to captain her team. We chatted with Kilfoyl about her transition from the college game to AU’s diamond, with her insights demonstrating the NCAA’s power to push the game forward at all levels.

The fifth annual Athletes Unlimited (AU) Pro Softball season comes to a thrilling end this weekend, with 60 of the world’s best softballers jockeying to top the leaderboard and claim the AU crown. Championship weekend begins tonight at 6 p.m. ET and culminates with Sunday’s 5:30 p.m. ET season finale — here’s what to know before the first pitch is thrown.

Hope you have some extra screens at the ready — not only is today the Paris Olympics Opening Ceremony, it’s also the start of the fifth annual Athletes Unlimited (AU) softball season.

Athletes Unlimited (AU) just recruited a major heavy-hitter to headline their brand-new softball league: MLB front office veteran Kim Ng. The longtime baseball exec and first-ever female MLB general manager (GM) is now joining the Athletes Unlimited roster as a senior advisor to oversee the development of the Athletes Unlimited Softball League (AUSL).